You are looking to find the best direct mutual fund investing broker in India? Indian investors are keen to get the best and accessible broker with the best direct plans and are excited with the emergence of digital platforms which promise them better returns. However, there are so many options, so how do you choose the correct one? This guide is written using the most up-to-date 2025 data that reliable sources have to offer and will help you make an informed decision and cut through the noise.
Are you overwhelmed by the fact that there are so many mutual fund platforms and brokers in India? Do you fear commissions that may be hidden as a bite on your returns? You are not the only one. The direct mutual fund investment in India is one of the most common issues among investors, particularly the new ones, who cannot find the most suitable broker. Direct plans may help you save 1.5 percent in commissions a year, though only when you select the correct platform. This article supported by the data of SEBI, Chittorgarh, and Finology will guide you to choose the best broker with confidence, learn important features, and make the best out of your investment experience.
Top 7 Brokers for Direct Mutual Fund Investment in India (2025)
Below are the leading brokers and platforms, ranked by features, pricing, and user experience.
1. Upstox (Top Pick for 2025)
Upstox has rapidly climbed the ranks to become one of India’s most popular brokers, serving millions of investors. It offers both direct and regular mutual fund plans, allowing users to invest in a wide range of schemes with zero commission and a transparent fee structure. Upstox is SEBI-registered and backed by renowned investors, ensuring credibility and trust.
Why Choose Upstox?
- Direct Mutual Fund Access: Invest in direct plans with no distributor commission, ensuring a lower expense ratio and higher returns.
- Zero Account Maintenance Charges: No annual maintenance fees for mutual fund investments.
- Flat Brokerage: For stocks and F&O, Upstox charges a flat ₹20 per order, but mutual fund investments are free.
- Cutting-Edge Technology: User-friendly app and web platform, 100+ charting tools, and seamless order execution.
- Educational Resources: Free premium educational content for investors at all levels.
- Global Investing: Access to international investment opportunities3.
- Strong Backing: Supported by industry leaders and trusted by millions3.
Key Features
- Account Opening: 100% online, instant KYC, and paperless process3.
- Investment Options: Direct and regular mutual funds, equity, IPOs, gold, and more.
- No Hidden Charges: Transparent pricing, no surprise fees.
- Research Tools: Advanced charting, margin calculators, and portfolio analysis.
- Customer Support: Responsive and tech-driven support channels.
2. Groww
Groww is a leading discount broker, especially popular among young investors for its clean interface and easy onboarding. It started as a direct mutual fund platform and now offers stocks, US equities, and digital gold.
Why Choose Groww?
- Zero Brokerage on Direct Mutual Funds: No commission, no hidden fees.
- Simple App: Highly rated for its user-friendly design.
- Wide Selection: Access to all major mutual fund houses.
Key Features
- Paperless Onboarding
- SIP and Lumpsum Investments
- Portfolio Tracking
- Educational Content
3. ICICI Direct
ICICI Direct is one of India’s largest full-service brokers, offering a 3-in-1 account with integrated banking, trading, and demat services.
Why Choose ICICI Direct?
- Comprehensive Services: From mutual funds to loans and insurance.
- Research and Advisory: Detailed reports and expert advice.
- Trusted Brand: Backed by ICICI Bank.
Key Features
- Wide Range of Products
- In-person Branch Support
- Integrated Banking
4. Paytm Money
Paytm Money is a low-cost platform known for its minimal brokerage and easy access to direct mutual funds.
Why Choose Paytm Money?
- Lowest Brokerage: Charges as low as ₹10 per trade for intraday and derivatives.
- No Maintenance Fee: Zero annual maintenance charges.
- Investment Packs: Curated mutual fund baskets for easy selection.
Key Features
- SEBI-Registered Advisor
- Educational Resources
- Direct Mutual Fund Access
5. Axis Direct
Axis Direct offers a 3-in-1 account and a robust research team, making it a solid choice for investors seeking both convenience and advice6.
Why Choose Axis Direct?
- Integrated Banking
- Research Reports
- Wide Product Basket
Key Features
- Direct Mutual Fund Investments
- Customizable Dashboards
- No Hidden Fees
Comparison Table: Top Brokers for Direct Mutual Fund Investment (2025)
| Broker | Direct MF Access | Account Opening Fee | AMC (Annual) | Brokerage (MF) | Platform Highlights |
|---|---|---|---|---|---|
| Upstox | Yes | ₹0 | ₹0 | ₹0 | Tech-driven, flat ₹20 for stocks, global investing |
| Groww | Yes | ₹0 | ₹0 | ₹0 | Clean app, easy onboarding |
| ICICI Direct | Yes | Varies | Varies | ₹0 | 3-in-1 account, research |
| Paytm Money | Yes | ₹0 | ₹0 | ₹0 | ₹10 intraday, curated packs |
| Axis Direct | Yes | Varies | Varies | ₹0 | Integrated banking, research |
How to Choose the Best Broker for Direct Mutual Fund Investment
These are factors to consider when choosing a direct mutual funds broker:
- Zero Commission: Make sure the platform has actual direct plans with no distributor mark-ups.
- User Experience: Find an easy to use, friendly app or web interface to invest with.
- Regulatory Compliance: Select SEBI registered brokers to be safe and transparent.
- Other Features: Research tools, education materials and responsive customer support value.
- Account Charges: Look at brokers that have no charges to open and maintain mutual funds.
Frequently Asked Questions (FAQs)
1. What is a direct mutual fund?
A direct mutual fund is bought directly from the fund house or through approved platforms, with no distributor commission, resulting in a lower expense ratio and higher returns.
2. Why is Upstox the best broker for direct mutual funds in 2025?
Upstox offers zero-commission direct plans, a highly rated tech platform, transparent pricing, and robust investor support, making it the top choice for 2025.
3. Are there any charges for investing in direct mutual funds through Upstox?
No, Upstox does not charge any commission or maintenance fees for direct mutual fund investments.
4. Can I switch from regular to direct mutual funds?
Yes, you can switch your existing regular plans to direct plans through most platforms, including Upstox, to save on commissions and boost returns.
5. Is KYC required for investing in mutual funds?
Yes, KYC is mandatory. Most platforms offer instant, paperless Know Your Customer (KYC) verification for quick onboarding.
6. Do I get advisory support with direct mutual funds?
Direct plans are typically DIY, but platforms like Upstox and Paytm Money offer educational resources and research tools.
7. How much can I save by choosing direct plans?
Switching to direct plans can boost your returns by 0.5% to 1.5% per year, thanks to lower expense ratios.
8. Can I invest in both SIP and lump sum?
Yes, all major brokers allow both SIP and lump sum investments in direct mutual funds.
9. Is my money safe with these brokers?
Always choose SEBI-registered brokers for regulatory protection and security.
10. Can I track my portfolio on these platforms?
Yes, leading brokers offer real-time portfolio tracking and performance analytics.
Conclusion
Selecting the most suitable broker to invest directly in mutual funds in India is important in ensuring you get the highest returns and that your investing process is smooth. Upstox is the best choice in 2025 due to zero-commission direct plans, good technology, and pricing, and excellent support. As a first time investor or an experienced one, at Upstox, direct mutual fund investing is convenient, time-saving and profitable.
Are you ready to invest? Sign up with your free account today and see the difference with Upstox. Need a preferred broker or a query? Tell us what you think!
