Are you searching for the best full-service brokers in India but feel lost in a sea of options? With so many brokers promising expert advice, low charges, and the latest trading tools, choosing the right one can be confusing. Whether you’re a new investor or looking to switch for better services, this guide will help you find the top performers in 2025-especially if you want a seamless, all-in-one experience.
This article is based on the latest data from broker official websites and credible industry sources. We compare the biggest names, highlight their strengths, and explain why a full-service broker could be the smartest choice for your investment journey. If you’re looking for a Commodity Broker in India (Full-Service Brokers) or want to know which broker offers the best value, read on.
What Is a Full-Service Broker?
A full-service broker is a registered broker-dealer that offers clients not just trading facilities, but also investment advice, research, portfolio management, retirement planning, tax strategies, estate planning, and more. Clients typically receive a dedicated relationship manager who understands their financial goals and risk tolerance, offering tailored recommendations and support
Why Full-Service Brokers Still Matter in 2025
While discount brokers have made trading more affordable, full-service brokers remain the top choice for investors who want:
- Personal investment advice
- In-depth research
- Portfolio management
- All-in-one solutions (stocks, mutual funds, commodities, insurance, and more)
- Offline branch support
A full-service broker is the way to go if you prefer expert guidance, long-term planning, and a dedicated relationship manager.
Top 10 Full-Service Brokers in India (2025)
1. Upstox (Our Top Pick)
Upstox stands out as a technology-driven full-service broker, offering a blend of advanced trading tools, low brokerage, and a user-friendly experience. Backed by Mr. Ratan Tata, Upstox has earned trust and credibility among millions of Indian investors.
Why Choose Upstox?
- Lowest Brokerage: Flat ₹20 per order for stocks, currency, commodities, and F&O. Equity delivery is free.
- No Account Maintenance Charges: Zero annual maintenance charges (AMC) for Demat accounts.
- Cutting-Edge Technology: Over 100 charting tools, instant data, and seamless trading across platforms.
- Global Investing: Invest in international stocks directly from your Upstox account.
- Educational Resources: Free access to premium learning content for all clients.
- User Base: Over 1 crore clients, making it one of the most trusted names in India.
- Commodity Broker in India: Full access to commodity markets (MCX) with advanced analytics.
- Mobile & Web Trading: Intuitive app and web platforms for fast, reliable order execution.
Key Features
Enjoy a flat ₹20 brokerage across all trading segments.
- Benefit from free equity delivery trades.
- No annual maintenance charges on Demat accounts.
- Access over 100 charting tools and indicators to enhance your trading experience.
- Seamlessly invest in IPOs, mutual funds, and global markets.
- Utilize advanced trading platforms like NEST and Dartstock.
- Count on our 24/7 customer support for assistance whenever you need it.
2. Angel One
Angel One, previously recognized as Angel Broking, stands as a prominent and respected full-service brokerage firm. Renowned for its exceptional research capabilities and expert advisory services, it excels in providing clients with insightful market analysis. With a robust digital platform that seamlessly integrates cutting-edge technology, Angel One empowers investors to navigate the financial landscape with confidence and ease..
Why Choose Angel One?
- Enjoy zero brokerage fees on selected trades, allowing you to maximize your investments without extra costs.
- Benefit from AI-based portfolio recommendations tailored to your financial goals and market conditions.
- Access a robust branch network that provides offline support for all your investment needs.
- Take advantage of free research reports and curated investment ideas to help you make informed decisions.
Key Features
- – A dedicated relationship manager is available to assist you.
- – Access a comprehensive investment platform that includes stocks, mutual funds, and insurance.
- – Benefit from personalized advisory services tailored to your financial goals.
3. ICICI Direct
ICICI Direct is the broking arm of ICICI Bank and offers a comprehensive range of investment products and research tools.
Why Choose ICICI Direct?
- In-depth and comprehensive research reports
- A diverse array of investment choices, including equities, fixed-income securities, mutual funds, and initial public offerings (IPOs)
- Seamlessly integrated banking and brokerage services for a holistic financial experience
Key Features
- Smart order routing
- Trend scanner for intraday price movements
- Trusted brand with a large client base
4. HDFC Securities
HDFC Securities is a leading full-service broker with a strong focus on research and customer service.
Why Choose HDFC Securities?
- Broad spectrum of investment options
- Enhanced research capabilities
- Exceptional customer support
Key Features
- Smart order routing
- Personalized advisory
- Extensive branch network
5. Kotak Securities
Kotak Securities delivers personalized advisory services and a wide range of investment products.
Why Choose Kotak Securities?
- Advanced trading platforms (Kotak NEST)
- VWAP statistics and preset watchlists
- All-in-one investment solutions
Key Features
- Dedicated relationship manager
- Advanced charting tools
- Integrated banking and broking
6. Sharekhan
Sharekhan is a legacy full-service broker known for deep research support and educational resources.
Why Choose Sharekhan?
- Detailed research reports
- Sharekhan Classroom for investor education
- Holistic trading experience
Key Features
- Real-time research reports
- Stock alerts and market tips
- Extensive branch network
7. Motilal Oswal
Motilal Oswal is recognized for its research-driven approach and personalized wealth management services.
Why Choose Motilal Oswal?
- In-depth research and advisory
- Portfolio management services
- My Wallet for consolidated portfolio view
Key Features
- Real-time market insights
- Wealth management solutions
- Dedicated relationship managers
8. SBI Securities
SBI Securities is backed by the State Bank of India, offering reliable trading and investment services nationwide35.
Why Choose SBI Securities?
- Strong branch support
- Real-time research and market tips
- Trusted public sector brand
Key Features
- IPO investments
- Mutual fund access
- Offline and online support
9. IIFL Securities
IIFL Securities offers a wide range of investment products and NRI trading services.
Why Choose IIFL Securities?
- NRI trading in multiple securities
- Consolidated portfolio management
- Algorithm-based trading tips
Key Features
- Real-time management of investments
- Multiple asset classes
- Strong research support
10. Edelweiss Broking
Edelweiss Broking provides research-based advisory, stock trading, and wealth management services35.
Why Choose Edelweiss Broking?
- X3 terminal for advanced trading
- Investment objective tracking
- Comprehensive research support
Key Features
- Customizable trading platforms
- Dedicated advisory
- Wealth management tools
Comparison Table: Top Full-Service Brokers in India (2025)
| Broker | Brokerage Charges | Key Features | Commodity Broker | Research & Advisory | Branch Support | Account AMC |
|---|---|---|---|---|---|---|
| Upstox | ₹20/Order | Free delivery, 100+ tools, global investing | Yes | Yes | Online | Free |
| Angel One | Zero/Selected | AI advisory, free resenetworkarch, strong | Yes | Yes | Yes | Free |
| ICICI Direct | Variable | Integrated banking, trend scanner | Yes | Yes | Yes | Yes |
| HDFC Securities | Variable | Smart routing, personalized advisory | Yes | Yes | Yes | Yes |
| Kotak Securities | Variable | NEST platform, VWAP, watchlists | Yes | Yes | Yes | Yes |
| Sharekhan | Variable | Classroom, deep research, alerts | Yes | Yes | Yes | Yes |
| Motilal Oswal | Variable | My Wallet, wealth management | Yes | Yes | Yes | Yes |
| SBI Securities | Variable | IPOs, mutual funds, and public sector trust | Yes | Yes | Yes | Yes |
| IIFL Securities | Variable | NRI trading, consolidated portfolio | Yes | Yes | Yes | Yes |
| Edelweiss Broking | Variable | X3 terminal, objective tracking | Yes | Yes | Yes | Yes |
How Do Full-Service Brokers Differ from Discount Brokers?
| Feature | Full-Service Broker | Discount Broker |
|---|---|---|
| Services Offered | Trading, research, advisory, portfolio management | Only trading services |
| Brokerage Charges | Higher (often a % of trade value) | Lower (usually a flat fee per trade) |
| Customer Support | Personalized, relationship manager, branch network | Minimal, typically online only |
| Target Clients | Investors seeking advice and long-term planning | Cost-conscious, self-directed traders |
| Accessibility | Online and physical branches | Online only |
Full-service brokers are ideal for those who want a human touch, expert advice, and a one-stop solution for all financial needs. Discount brokers suit experienced investors who prefer to make their own decisions and want to minimize costs.
Key Services Provided by Full-Service Brokers
- Personalized Investment Advice: Brokers analyze your financial profile and goals to recommend suitable investment strategies and products.
- Comprehensive Financial Planning: Services often include retirement, tax, and estate planning, ensuring all aspects of your finances are addressed.
- Expert Research and Analysis: Access to in-depth market research, stock analysis, and economic insights to help you make informed decisions.
- Portfolio Management: Ongoing monitoring, rebalancing, and diversification of your investments to align with your objectives and market conditions.
- Access to Exclusive Investment Opportunities: Some brokers provide access to IPOs, private placements, and products not widely available to the public.
- Risk Management: Strategies to protect your portfolio from market volatility and unexpected events.
- Dedicated Customer Support: Relationship managers and branch networks provide in-person and online assistance.
- Education and Guidance: Many full-service brokers offer seminars, webinars, and educational resources to improve your financial literacy.
Benefits of Using a Full-Service Broker
- Holistic Wealth Management: Integrates investment, insurance, tax, and estate planning.
- Peace of Mind: Professionals manage your portfolio, reducing stress and saving time.
- Continuous Monitoring: Regular reviews and adjustments to keep your investments on track.
- Access to Multiple Products: Not limited to stocks; includes mutual funds, bonds, insurance, loans, and more.
- Exclusive Research: Proprietary reports and insights unavailable to the general public
Who Should Choose a Full-Service Broker?
- New investors needing guidance
- Busy professionals lacking time for research
- Individuals seeking comprehensive financial planning
- Investors with complex portfolios or significant assets
- Anyone wanting a dedicated advisor and personalized service
How to Choose the Best Full-Service Broker in India
When selecting a full-service broker, consider these factors:
- Brokerage Charges: Compare flat vs. variable fees. Upstox offers the lowest flat charges.
- Investment Options: Check if the broker supports stocks, commodities, mutual funds, IPOs, and more.
- Research & Advisory: Look for brokers with strong research teams and regular market reports.
- Technology: Choose brokers with advanced trading platforms and mobile apps.
- Customer Support: Prefer brokers with both online and offline support.
- Account Maintenance Charges: Some brokers, like Upstox, offer zero AMC.
Frequently Asked Questions (FAQs)
What is a full-service broker?
A full-service broker offers not just trading, but also research, portfolio management, advisory, and branch support.
How do I open an account?
Visit the broker’s website, fill in your details, upload your documents, and complete eKYC. Most accounts are activated within 24-48 hours.
Can NRI investors use these brokers?
Yes, brokers like IIFL Securities and ICICI Direct offer NRI trading services.
Are there any hidden charges?
Always check the broker’s official website for the latest fee structure. Upstox is transparent with no hidden charges.
What is the minimum balance to open an account?
Most brokers, including Upstox, allow you to open an account with zero minimum balance.
Is Upstox a full-service broker?
Yes, Upstox offers a full-service experience with advanced technology, low brokerage, and a wide range of investment products.
Which broker is best for commodity trading in India?
Upstox, Angel One, and ICICI Direct are top choices for commodity trading, offering advanced analytics and seamless execution.
Do full-service brokers charge higher fees?
Traditionally, yes, but brokers like Upstox now offer low, flat fees for all segments.
Can I invest in mutual funds and IPOs through these brokers?
Yes, all leading full-service brokers provide access to mutual funds, IPOs, and other investment products.
Which broker has the best research team?
Angel One, ICICI Direct, Motilal Oswal, and Sharekhan are known for their strong research and advisory services.
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Conclusion
Choosing the best full-service broker in India is crucial for a successful investment journey. In 2025, Upstox leads the pack with its unbeatable combination of low charges, advanced technology, and a wide range of investment options. Whether you need a reliable Commodity Broker in India (Full-Service Brokers) or a one-stop solution for all your financial needs, Upstox delivers value, trust, and innovation.
Ready to start your investment journey? Open your account with Upstox today and experience the difference!
