GR
Groww
Discount / Investment PlatformAccount opening₹0
AMC₹0
Intraday₹20 or 0.1% per executed order, whichever is lower; minimum ₹5
Broker Comparison
Groww vs ICICI Direct
Compare brokerage charges, account fees, trading platforms, products, MTF, advantages and limitations before choosing a broker.
Data verified: 2026-07-31
IC
ICICI Direct
Bank BrokerAccount opening₹0
AMC₹700 per annum
IntradayAround 0.027% to 0.029% or flat ₹20 per order if using specific prepaid plans like Prime/iValue.
Groww vs ICICI Direct: Quick comparison
Key charges and account features side by side.
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| Feature | Groww | ICICI Direct |
|---|---|---|
| Broker type | Discount / Investment Platform | Bank Broker |
| Account opening | ₹0 | ₹0 |
| Annual maintenance | ₹0 | ₹700 per annum |
| Equity delivery | ₹20 or 0.1% per executed order, whichever is lower; minimum ₹5 | Around 0.29% of the trade value |
| Equity intraday | ₹20 or 0.1% per executed order, whichever is lower; minimum ₹5 | Around 0.027% to 0.029% or flat ₹20 per order if using specific prepaid plans like Prime/iValue. |
| Futures | ₹20 per executed order | Flat ₹20 per order (Standard Plan) |
| Options | ₹20 per executed order | Flat ₹20 per order (Standard Plan) |
| Commodity | Available only where enabled by the broker; verify current segment availability and tariff. | ₹20 per order |
| Currency | Available only where enabled by the broker; verify current segment availability and tariff. | ₹20 per order |
| DP charges | Charged on eligible Demat debit transactions; verify the current per-ISIN tariff on the official pricing page. | total ₹23.60 |
| MTF | Availability, eligible securities and interest rate are broker/plan-dependent; verify the official MTF terms. | ₹50 per order (plus GST) standard I-Value pla |
| Call & trade | May attract an additional assisted-order charge; verify the current tariff. | ₹50 per executed order |
| Customer support | Official app/web help centre, ticket, email and/or phone support; channels vary by broker. | Official app/web help centre, ticket, email and/or phone support. |
| Active Users | Check official tariff | 2.12 million active stock exchange clients as of June 2026 |
About Groww
Groww is an Indian investment and trading platform included in TheShareBrokers broker database. It provides access to listed-market products through its official mobile and/or web platforms. Charges and product availability can vary by segment, account type and selected plan, so users should verify the linked official tariff before making a decision.
About ICICI Direct
ICICI Direct is a full-service stockbroker and investment platform operated by ICICI Securities Limited. It allows users to invest and trade across multiple financial products through its website and mobile app.
The platform offers equity, intraday trading, futures and options, commodities, mutual funds, IPOs, bonds, ETFs and other investment products. It also provides research reports, trading tools and market insights for investors and traders.
ICICI Direct is known for its 3-in-1 account facility, which connects a bank account, Demat account and trading account. This makes fund transfers, investing and portfolio management more convenient for ICICI Bank customers.
Groww platforms
- Groww mobile app and web platform
Groww products
- Indian stocks, F&O, IPOs, ETFs and mutual funds
Trading Platforms & Tools
- ICICI Direct Web Platform: The browser-based platform allows users to invest and trade in equities, derivatives, commodities, mutual funds, IPOs, bonds and ETFs. It includes watchlists, research reports, market data and portfolio tracking.
- ICICI Direct Mobile App: The mobile app enables users to place orders, track investments and manage their portfolios from anywhere. It also provides live market updates, advanced charts and investment insights.
- Advanced Trading Tools: ICICI Direct offers tools such as GTT orders, basket orders, stock screeners, live charts, i-Track, payoff analyser, option chain, strategy builder and API-based trading.
Products Offered
- ICICI Direct offers equity, intraday trading, futures and options, commodities, mutual funds, IPOs, ETFs, bonds, fixed deposits, NPS and insurance products. It also provides research reports, investment tools and margin trading facilities.
Groww pros and cons
Pros
- Established broker/platform access; integrated Groww mobile app and web platform; broad access to Indian stocks, F&O, IPOs, ETFs and mutual funds.
Cons
- Charges may vary by plan or promotional period; some segments require separate activation; users should verify the latest tariff and platform availability.
ICICI Direct pros and cons
Pros
- Convenient 3-in-1 bank, Demat and trading account.
- Provides research reports and investment recommendations.
- Offers a wide range of trading and investment products.
Cons
- Brokerage charges can be higher than discount brokers.
- Multiple pricing plans can be confusing for beginners.
Which broker should you choose?
Choose based on the segment you trade, total account cost, platform requirements, research needs and support preference. Verify the latest tariff and product availability on the brokers’ official websites before opening an account.
Read complete broker reviews
Frequently asked questions
Is Groww a SEBI-registered stock broker?
Groww operates through a regulated broking entity. Check the current SEBI registration and exchange membership shown on the broker’s official regulatory or disclosure page before opening an account.
What are the brokerage charges at Groww?
Groww brokerage can vary by segment, plan and promotional period. Use the official tariff or pricing page linked in this record and confirm the selected plan during account opening.
Does Groww charge Demat AMC?
Demat maintenance charges may depend on the account type, BSDA eligibility, plan or introductory offer. Confirm the current AMC from the official tariff before applying.
Which products are available on Groww?
The products field on this page lists the major investment and trading segments available through Groww. Availability and activation requirements may vary by user and segment.
Who should consider Groww?
Groww may suit users whose required products, platform features, support model and total charges match their needs. Compare the verified tariff and platform features with at least one alternative broker.
What is the ICICI Direct 3-in-1 account?
The ICICI Direct 3-in-1 account combines an ICICI Bank savings account, Demat account and trading account. It enables faster fund allocation and a more convenient investing experience.
Is ICICI Direct a safe and SEBI-registered broker?
Yes. ICICI Securities Limited is registered with SEBI under registration number INZ000183631.
Is ICICI Direct account opening free?
ICICI Direct currently offers zero account-opening charges for its online 3-in-1 account. Demat AMC, brokerage and other transaction-related charges may still apply.
What are the brokerage charges in ICICI Direct?
ICICI Direct brokerage depends on the selected pricing plan and trading segment. Its iVALUE plan offers ₹20-per-order brokerage for equity intraday, futures, options and commodity trades.
What is the ICICI Direct Demat AMC?
The regular Demat annual maintenance charge may be up to ₹700, while selected subscription plans may offer a reduced AMC.
Which products are available on ICICI Direct?
ICICI Direct offers stocks, intraday trading, futures and options, commodities, mutual funds, IPOs, ETFs, bonds, fixed deposits and other investment products.
Is ICICI Direct suitable for beginners?
ICICI Direct can be suitable for beginners who prefer an integrated bank, Demat and trading account, research support and access to multiple products. However, its charges can be higher than those of some discount brokers.
Is an ICICI Bank account required for ICICI Direct?
An ICICI Bank savings account is required to receive the complete benefits of the ICICI Direct 3-in-1 account. The bank account allows direct fund allocation without manually transferring money to the trading account.
What is ICICI Direct?
ICICI Direct is a full-service stockbroking and investment platform operated by ICICI Securities Limited. It offers online trading, investing, research reports and access to multiple financial products.