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Broker Comparison

ICICI Direct vs HDFC Securities

Compare brokerage charges, account fees, trading platforms, products, MTF, advantages and limitations before choosing a broker.

Data verified: 2026-08-02

IC

ICICI Direct

Bank Broker
Account opening₹0
AMC₹700 per annum
IntradayAround 0.027% to 0.029% or flat ₹20 per order if using specific prepaid plans like Prime/iValue.

ICICI Direct vs HDFC Securities: Quick comparison

Key charges and account features side by side.

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FeatureICICI DirectHDFC Securities
Broker typeBank BrokerBank Broker
Account opening₹0Free
Annual maintenance₹700 per annum₹750 per year
Equity deliveryAround 0.29% of the trade value0.50%
Equity intradayAround 0.027% to 0.029% or flat ₹20 per order if using specific prepaid plans like Prime/iValue.0.05%
FuturesFlat ₹20 per order (Standard Plan)0.05%
OptionsFlat ₹20 per order (Standard Plan)₹100 per lot
Commodity₹20 per order0.02% for Intraday / 0.025% for Carry Forward (or ₹20 minimum)
Currency₹20 per order₹20 flat per contract
DP chargestotal ₹23.60₹20 + GST
Auto Square Off₹50 per order (plus GST) standard I-Value pla₹50 + GST per executed order
Call & trade₹50 per executed order₹0 (Free)
Customer supportOfficial app/web help centre, ticket, email and/or phone support.Official app/web help centre, ticket, email and/or phone support.
Active Users2.12 million active stock exchange clients as of June 2026HDFC Securities has approximately 1.65 million active clients.

About ICICI Direct

ICICI Direct is a full-service stockbroker and investment platform operated by ICICI Securities Limited. It allows users to invest and trade across multiple financial products through its website and mobile app.

The platform offers equity, intraday trading, futures and options, commodities, mutual funds, IPOs, bonds, ETFs and other investment products. It also provides research reports, trading tools and market insights for investors and traders.

ICICI Direct is known for its 3-in-1 account facility, which connects a bank account, Demat account and trading account. This makes fund transfers, investing and portfolio management more convenient for ICICI Bank customers.

About HDFC Securities

HDFC Securities, incorporated in 2000, is a leading full-service stockbroker backed by HDFC Bank. It is a SEBI-registered intermediary and a member of major exchanges, including NSE, BSE, MSEI and MCX, while offering depository services through CDSL and NSDL.

The company allows customers to invest and trade in equity, derivatives, mutual funds, IPOs, ETFs, bonds, commodities, currencies and other financial products. Customers can access these services through HDFC Securities’ online platforms, mobile applications and assisted investment services.

HDFC Securities also offers a convenient 3-in-1 account that links an HDFC Bank savings account with a trading and Demat account. This enables automatic fund transfers and provides customers with a seamless way to manage their banking, investments and securities from an integrated account. Brokerage charges vary depending on the chosen plan, trading segment and applicable offer.

Trading Platforms & Tools

  • ICICI Direct Web Platform: The browser-based platform allows users to invest and trade in equities, derivatives, commodities, mutual funds, IPOs, bonds and ETFs. It includes watchlists, research reports, market data and portfolio tracking.
  • ICICI Direct Mobile App: The mobile app enables users to place orders, track investments and manage their portfolios from anywhere. It also provides live market updates, advanced charts and investment insights.
  • Advanced Trading Tools: ICICI Direct offers tools such as GTT orders, basket orders, stock screeners, live charts, i-Track, payoff analyser, option chain, strategy builder and API-based trading.

Products Offered

  • ICICI Direct offers equity, intraday trading, futures and options, commodities, mutual funds, IPOs, ETFs, bonds, fixed deposits, NPS and insurance products. It also provides research reports, investment tools and margin trading facilities.

Trading Platforms & Tools

  • HDFC Securities offers the InvestRight mobile app and Trader’s Web platform for investing and trading in equities, derivatives, mutual funds, IPOs, ETFs and other financial products. These platforms include real-time market data, watchlists, portfolio tracking, advanced charts and research insights.
  • HDFC SKY is its digital discount-broking platform, available through a mobile app and web platform. It provides TradingView-powered charts, technical indicators, multiple order types, portfolio tracking, watchlists, research reports and multi-asset trading facilities.
  • Experienced traders and market researchers can use ProTerminal for advanced market analysis, real-time information, research tools and derivative strategies. HDFC Securities also provides assisted trading services for customers who prefer placing orders through its dealing desk.

Products Offered

  • HDFC Securities offers equities, futures and options, commodities, currencies, mutual funds, ETFs and IPOs. It also provides bonds, government securities, fixed deposits, insurance and NPS investment options.

ICICI Direct pros and cons

Pros
  • Convenient 3-in-1 bank, Demat and trading account.
  • Provides research reports and investment recommendations.
  • Offers a wide range of trading and investment products.
Cons
  • Brokerage charges can be higher than discount brokers.
  • Multiple pricing plans can be confusing for beginners.

HDFC Securities pros and cons

Pros
  • Offers a convenient 3-in-1 bank, trading and Demat account.
  • Provides a wide range of investment and trading products.
  • Backed by HDFC Bank with strong research and customer support.
Cons
  • Brokerage charges can be higher than discount brokers.
  • Some advanced trading tools may feel complex for beginners.

Which broker should you choose?

Choose based on the segment you trade, total account cost, platform requirements, research needs and support preference. Verify the latest tariff and product availability on the brokers’ official websites before opening an account.

Read complete broker reviews

Frequently asked questions

What is the ICICI Direct 3-in-1 account?

The ICICI Direct 3-in-1 account combines an ICICI Bank savings account, Demat account and trading account. It enables faster fund allocation and a more convenient investing experience.

Is ICICI Direct a safe and SEBI-registered broker?

Yes. ICICI Securities Limited is registered with SEBI under registration number INZ000183631.

Is ICICI Direct account opening free?

ICICI Direct currently offers zero account-opening charges for its online 3-in-1 account. Demat AMC, brokerage and other transaction-related charges may still apply.

What are the brokerage charges in ICICI Direct?

ICICI Direct brokerage depends on the selected pricing plan and trading segment. Its iVALUE plan offers ₹20-per-order brokerage for equity intraday, futures, options and commodity trades.

What is the ICICI Direct Demat AMC?

The regular Demat annual maintenance charge may be up to ₹700, while selected subscription plans may offer a reduced AMC.

Which products are available on ICICI Direct?

ICICI Direct offers stocks, intraday trading, futures and options, commodities, mutual funds, IPOs, ETFs, bonds, fixed deposits and other investment products.

Is ICICI Direct suitable for beginners?

ICICI Direct can be suitable for beginners who prefer an integrated bank, Demat and trading account, research support and access to multiple products. However, its charges can be higher than those of some discount brokers.

Is an ICICI Bank account required for ICICI Direct?

An ICICI Bank savings account is required to receive the complete benefits of the ICICI Direct 3-in-1 account. The bank account allows direct fund allocation without manually transferring money to the trading account.

What is ICICI Direct?

ICICI Direct is a full-service stockbroking and investment platform operated by ICICI Securities Limited. It offers online trading, investing, research reports and access to multiple financial products.

Is HDFC Securities a trusted stockbroker?

Yes. HDFC Securities is a SEBI-registered full-service stockbroker backed by HDFC Bank and has operated for more than 20 years.

Does HDFC Securities offer a 3-in-1 account?

Yes. Its 3-in-1 account connects an HDFC Bank savings account with a Demat and trading account for convenient fund transfers and investments.

What products can I invest in through HDFC Securities?

Customers can invest in equities, futures and options, mutual funds, IPOs, bonds, ETFs, commodities, currencies and other financial products.

What is the difference between HDFC Securities and HDFC SKY?

HDFC Securities is a full-service brokerage platform offering research and assisted services, while HDFC SKY is its digital discount-broking platform with flat-fee pricing.

What brokerage does HDFC SKY charge?

HDFC SKY generally charges ₹20 per order or the applicable percentage-based limit, whichever is lower. Charges vary by trading segment and order type.

Is HDFC SKY account opening free?

Yes. HDFC SKY currently offers zero account-opening charges through a completely digital application process.

Does HDFC SKY charge Demat AMC?

Demat AMC is waived for the first year. After that, the published charge is ₹20 per month.

Which documents are required to open an account?

Applicants generally need a PAN card, identity and address proof, bank details and an Aadhaar-linked mobile number for online KYC.

Can I invest in mutual funds without a trading account?

Yes. HDFC Securities’ Digify platform allows eligible investors to invest in mutual funds without opening a Demat or trading account.

Can an existing HDFC Securities customer switch to HDFC SKY?

Yes, but the existing HDFC Securities account may need to be closed before switching. The account must have no open positions, pending orders, negative balance or remaining securities.