Compare Aditya Birla Money vs Upstox to find the best stock broker in India. Explore brokerage charges, trading platforms, features, and investment options to make an informed choice.
About Aditya Birla Money
Aditya Birla Money Ltd (ABML) was established in 1994 and is a subsidiary of Aditya Birla Capital Limited, headquartered in Chennai. Formerly known as Apollo Sindhoori Capital Investments, it operates as a full-service broker, providing trading facilities on BSE, NSE, and MCX. The firm also holds a Portfolio Management Services (PMS) license from SEBI and is a depository participant with NSDL and CDSL.
About Upstox
Upstox is a tech-driven discount broker established in 2012. It provides trading across multiple segments, including equities, commodities, currencies, futures, and options, through its proprietary platforms – Upstox Pro Web and Upstox Pro Mobile. Backed by prominent investors such as Kalaari Capital, Ratan Tata, and GVK Davix, Upstox is known for its competitive pricing and advanced trading features.
Aditya Birla Money vs Upstox: Key Differences
A detailed comparison of Aditya Birla Money and Upstox across various parameters, including brokerage charges, margin, trading platforms, research, and additional features.
Charges & AMC
| Feature | Aditya Birla Money | Upstox |
|---|---|---|
| Trading Account Opening Charges | Rs 750 | Rs 0 (Free) |
| Trading Account AMC Charges | Nil | Rs 0 (Free) |
| Demat Account Opening Charges | Nil | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 436 | Rs 150 |
Brokerage Charges
| Account Type | Aditya Birla Money Trade20 | Upstox Default |
|---|---|---|
| Equity Delivery | Rs 20 | Rs 20 per executed order or 2.5%, whichever is lower |
| Equity Intraday | Rs 20 | Rs 20 per executed order or 0.05%, whichever is lower |
| Equity Futures | Rs 20 | Rs 20 per executed order or 0.05%, whichever is lower |
| Equity Options | Rs 20 | Rs 20 per executed order |
| Currency Futures | Rs 20 | Rs 20 per executed order or 0.05%, whichever is lower |
| Currency Options | Rs 20 | Rs 20 per executed order |
| Commodity Futures | N/A | Rs 20 per executed order or 0.05%, whichever is lower |
| Commodity Options | N/A | Rs 20 per executed order |
Margin (Leverage)
| Feature | Aditya Birla Money | Upstox |
|---|---|---|
| Equity Delivery | 100% of trade value (1x) | 100% of trade value (1x) |
| Equity Intraday | Up to 20% of trade value (5x) | Up to 20% of trade value (5x) |
| F&O (Equity, Currency, Commodity) | 100% of NRML margin (1x) | 100% of NRML margin (1x) |
Features & Trading Platforms
| Feature | Aditya Birla Money | Upstox |
|---|---|---|
| Trading Platforms | Etrade, Advanced Web, Mobile Invest | Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS & Android Algola |
| 3-in-1 Account | No | No |
| Charting | Yes | Yes |
| Automated Trading | No | Yes |
| SMS Alerts | Yes | No |
| Online Portfolio | Yes | No |
| Margin Trading Funding | Yes | Yes |
| Margin Against Shares (Equity Cash) | Yes | No |
| Margin Against Shares (Equity F&O) | No | Yes |
| Referral Program | No | Yes |
| Intraday Square-off Time | 3:15 PM | 3:00 PM |
| Trading in SME Shares | No | Yes |
Research & Investment Options
| Feature | Aditya Birla Money | Upstox |
|---|---|---|
| Daily Market Report | Yes | No |
| Free Tips | Yes | No |
| Quarterly Result Analysis | Yes | No |
| News Alerts | Yes | No |
| Stock / Equity | Yes | Yes |
| Commodity | Yes | Yes |
| Currency | Yes | Yes |
| IPO | Yes | Yes |
| Mutual Funds | Yes | No |
| Bond / NCD | Yes | No |
| Debt | Yes | No |
Pros & Cons
Aditya Birla Money
Pros:
- Offers a 2-in-1 trading and demat account.
- No call & trade charges.
- Fund transfer facility with 11+ banks.
- Portfolio tracker for holistic investment tracking.
Cons:
- No online account opening facility.
- No referral program.
- Brokerage calculator not available.
Upstox
Pros:
- Zero account opening fee.
- Flat Rs 20 per trade across all segments.
- Offers direct mutual funds.
- Automated trading support available.
Cons:
- No margin funding for delivery trades.
- No stock tips or research recommendations.
- Charges Rs 20 for call & trade orders.
- Higher Demat debit transaction charges (Rs 18.5 per ISIN).
- Intraday square-off at 3:00 PM (earlier than most brokers).
Final Verdict
Aditya Birla Money is a suitable choice for investors looking for a full-service broker with research support, multiple investment options, and portfolio tracking tools. On the other hand, Upstox is ideal for active traders seeking a low-cost brokerage structure with tech-driven trading platforms and automation features.
Choose Aditya Birla Money if:
- You need in-depth research and investment guidance.
- You want a broker with multiple investment products (MFs, bonds, etc.).
- You prefer a traditional full-service broker experience.
Choose Upstox if:
- You are looking for a cost-effective brokerage plan.
- You prefer a feature-rich trading platform with automation.
- You engage in frequent intraday and derivatives trading.
For more details, visit the official websites of Aditya Birla Money and Upstox to explore their offerings further.