Compare Upstox vs Alice Blue on brokerage, charges, features, and trading platforms. Find the best discount broker in India for your trading needs.
About Upstox
Upstox is a tech-driven discount brokerage firm in India, offering low-cost trading across various segments, including equities, commodities, currencies, futures, and options. These services are accessible through the Upstox Pro Web and Upstox Pro Mobile platforms. Upstox is backed by prominent investors such as Kalaari Capital, Ratan Tata, and GVK Davix. The platform offers advanced trading features, including charting, analysis tools, and more.
About Alice Blue
Founded in 2006, Alice Blue is a Bangalore-based discount broker offering stock and commodity trading at BSE, NSE, and MCX. It also provides depository services through CDSL. Alice Blue follows a straightforward brokerage model, charging Rs 20 per executed order or 2.5%, whichever is lower, for equity delivery, and Rs 20 per executed order or 0.05% for all other segments.
Upstox Vs Alice Blue: Key Differences
| Feature | Upstox | Alice Blue |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchange Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2012 | 2006 |
| Number of Branches | 4 | 0 |
Upstox Vs Alice Blue: Account Opening & AMC Charges
| Charge Type | Upstox | Alice Blue |
|---|---|---|
| Trading Account Opening | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account Opening | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC | Rs 150 | Rs 400 |
Upstox Vs Alice Blue: Brokerage Charges
| Segment | Upstox | Alice Blue |
|---|---|---|
| Equity Delivery | Rs 20 per executed order or 2.5%, whichever is lower | Rs 20 per order or 2.5%, whichever is lower |
| Equity Intraday | Rs 20 per executed order or 0.05%, whichever is lower | Rs 20 per order or 0.05%, whichever is lower |
| Equity Futures | Rs 20 per executed order or 0.05%, whichever is lower | Rs 20 per order or 0.05%, whichever is lower |
| Equity Options | Rs 20 per executed order | Rs 20 per order |
| Currency Futures | Rs 20 per executed order or 0.05%, whichever is lower | Rs 20 per order or 0.05%, whichever is lower |
| Currency Options | Rs 20 per executed order | Rs 20 per order |
| Commodity Futures | Rs 20 per executed order or 0.05%, whichever is lower | Rs 20 per order or 0.05%, whichever is lower |
| Commodity Options | Rs 20 per executed order | Rs 20 per order |
Upstox Vs Alice Blue: Leverage (Margin)
| Segment | Upstox | Alice Blue |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Equity, Currency, Commodity) | 100% of NRML margin (1x leverage) | 100% of NRML margin (1x leverage) |
Upstox Vs Alice Blue: Features
| Feature | Upstox | Alice Blue |
|---|---|---|
| Trading Platforms | Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS, Android Algola | ANT (Front End), Omnesys NEST (Back End) |
| Charting | Yes | Yes |
| Automated Trading | Yes | Yes |
| Online Demo | Yes | Yes |
| Referral Program | Yes | Yes |
Upstox Vs Alice Blue: Investment Options
| Investment Option | Upstox | Alice Blue |
|---|---|---|
| Stock / Equity | Yes | Yes |
| Commodity | Yes | Yes |
| Currency | Yes | Yes |
| IPO | Yes | No |
| Mutual Funds | No | Yes |
| Bond / NCD | No | Yes |
| Debt | No | Yes |
Upstox Vs Alice Blue: Pros & Cons
Upstox Pros:
- Zero account opening fees
- Flat Rs 20 per trade brokerage for all segments
- Margin Trading Facility (MTF) available
- Advanced trading platform with multiple tools
Upstox Cons:
- No unlimited trading plans
- No margin funding for delivery trades
- No stock recommendations or tips
- Call & trade charges of Rs 20 per order
Alice Blue Pros:
- Flat Rs 20 brokerage for all trades
- Advanced online trading platform
- Mutual funds and debt investment options available
Alice Blue Cons:
- Higher Demat AMC charges (Rs 400 per year)
- No GTC (Good Till Cancelled) orders
- Call & trade charges of Rs 50 per order
Final Verdict
Both Upstox and Alice Blue offer competitive brokerage rates and advanced trading platforms. Upstox is a better choice for casual investors due to its seamless user experience and backing from reputed investors. Alice Blue, on the other hand, provides more investment options like mutual funds and bonds, making it ideal for diversified investors.